Consulting and Insight

We understand and shape customer centric and CRM programs. Identifying and implementing the actions needed to develop more customer value and ROI.

We are continuously updating our thinking using the latest trends and innovations which influence best practice.

With our world-class statistical modeling and data analysis, we generate new communications opportunities, increasing their market impact and effectiveness.

Consulting and Insight

The services we provide include

CRM transformation consultancy

We can identify, evaluate and recommend opportunities to transform your processes and technical infrastructure to enable or enhance your CRM activity.

CRM program planning

We can help you plan, design and integrate the core components of your CRM programs, including mapping customer journeys and touch-points and preparing communications briefs.

Customer strategy

We help with executing your customer strategy projects – supporting you with setting objectives, benchmarking responses, tracking customer profiles etc.

ICM audits and consultancy

By auditing your communications processes in terms of Lateral Group’s proprietary Integrated Communications Management (ICM) model, we can identify valuable opportunities for improving the efficiency and effectiveness of your communications.

Marketing mix modeling

Using analytical models, we can predict and assess the interactions and impacts of the various elements of your communications mix.

Insight analysis

We can generate actionable customer insights through robust data analysis using a full range of tools including customer segmentation, predictive models and ROI scorecards.

Compliance and regulatory

Drawing on our extensive hands-on experience over a number of years, we can provide best practice advice on marketing and regulatory compliance in areas including data protection, the electronic communications rules and meeting environmental standards. We also provide data security consultancy services.